Why a hoodie can be more than fabric

A hoodie can be just a piece of fabric -
or it can be a message you wear on your chest.

For decades, hoodies have been symbols of rebellion, identity, and comfort.
From boxers walking to the ring to skaters claiming the streets - 
the hoodie has always belonged to those who move differently.
To the ones who refuse to blend in.

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Today, people don’t just want to wear something.
They want to wear belief.
Your outfit is your energy before you even speak.
And for us, clothing became the tool -
to remind ourselves of who we’re becoming.

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When we started LTFYP, we didn’t begin with a full collection.
We started with three words that shaped everything we believe:

Limitless.
Mindset is Everything.
Find Yourself.

Those weren’t designs - they were reminders.
We built them to manifest our own principles,
to turn thoughts into something you can wear.

Then came the Original Oversized Hoodie -
100 % cotton, heavy, comfortable, made to move and last.
We chose oversized because it represents freedom —
room to breathe, space to grow, comfort in your own skin.

The goal was never just style.
It was self-discipline in fabric form.

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Our community shows what happens
when you stop wearing trends and start wearing truth.

A calisthenics coach who turned her lifestyle into a brand seen on TV.
A professional basketball player training harder than anyone,
chasing his NBA dream with quiet obsession.
A mentalist who transformed trauma into art,
performing for thousands around the world.

Different stories - same principle.
They all live the LTFYP mindset:
to say Fuck Yes to what matters and let everything else fall away.

 

When you wear something that reflects your purpose,
you move differently.
You speak differently.
You live differently.

Our hoodies aren’t just comfort.
They’re identity.
They’re mindset, stitched and worn.

 

Explore our latest drops.
Find your piece.
Wear your principle.