What it really means to say Fuck Yes to life

We’re taught to play it safe.
To stay in line.
To wait for the “right” moment.

But blindly saying yes to everything isn’t bravery - it’s autopilot.
And autopilot kills potential.

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Mattis’ Story - The Moment Everything Fell Apart

Back in 2019, Mattis lost everything.
His apartment. His camera. His sense of purpose.
Even one of his best friends betrayed him - leaving him with debts he hadn’t created.

“If I don’t change myself, nothing around me will change.”

That was the moment of clarity.
He realized he had been saying yes to all the wrong things:
sleeping in, junk food, low-value habits, excuses, waiting instead of creating.

So he said Fuck Yes - to leaving Germany.
To moving to Greece.
To working hard jobs, buying his camera back, rebuilding his life from scratch.

He said Fuck Yes to discomfort.
Not because it was easy.
But because his future self deserved it.

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Pat’s Story - From Stability to Freedom

Pat’s story began differently.
He had what many people would call a “good life.”
A 9-to-5 job. A loving wife. A stable routine.

But deep down, he knew something was missing.

“I hadn’t lost anything - because I never truly had freedom.”

Freedom to do what he loved.
Freedom to create, to express, to build something that mattered.

Then he met Mattis.
Two people, different paths - same fire.
Both driven by the same mindset: to grow, to build, to push beyond comfort.

That shared vision became the foundation of what would later be called The Fuck Yes Principle.

And when his daughter opened her eyes for the first time, Pat knew:
there was no turning back.
This was no longer just about them.
It was about living in a way that their children could one day be proud of.

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Breaking Old Patterns

We both had to unlearn the same habits - the ones that make you smaller than you really are.
The lazy mornings. The empty distractions. The fear of judgment.

For a long time, we said yes to things that didn’t serve us: sleeping in, scrolling too long, chasing comfort, waiting for the perfect moment.
But growth doesn’t wait for comfort.

We learned that real change isn’t one big decision.
It’s a series of small ones - made every single day.
To get up when it’s hard.
To move when you don’t feel like it.
To show up again, and again, and again.

“Get your f*ckin’ ass up.”

“Your you from tomorrow would want you to push through - to do one more rep, one more hour, give it one more try.”

That’s what the Fuck Yes Principle means to us.
Radical honesty with ourselves.
Brutal accountability.
And the courage to demand more from life - especially when no one’s watching.